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Tips for Improving Your Web Design

10. Get Found

If you want to develop a substantial online presence, then you need to create a website that can get found.

This starts with developing an SEO strategy that takes into consideration the search terms your buyer personas and audience would search for. This strategy terms should include creating content that's relevant to the needs of your visitors. Videos, blog articles, and e-books are a few examples of content that can do this.

Make sure you don’t get too sidetracked with the endless content possibilities you could rank for. Identify the proper keywords first that your audience is actually searching for so you aren't attracting too many visitors who'd never convert to your product, let alone your offers.