Tips for Improving Your Web Design13. Create New or Unique Offerings
Converting visitors is the core way you can evaluate how many users are moving down your marketing funnel. Many of us know that the way you typically convert visitors is by presenting offers, demos, or items that they will find attractive.
But with so many resources out on the internet, it’s now more difficult than ever to break through the noise and get people converting on yours.
This means it's more important than ever to not only pay attention to what offers and resources are out there within your service area, but what isn’t too.
Maybe you’re a social media company who notices many other competitors are making eBooks on how to create a social media calendar. Rather than creating a similar offer, could you take it a step further and create a tool that allows people to enter in some information that helps generate a schedule that syncs to their Google calendar?
If this seems too complicated, you could also try identifying templates that aren’t currently widely available and quickly creating one and promoting it.
Whatever your decision, it's important to make sure what you are doing is a step above your competitors. Copying content offers that are currently out there will only keep you lost at sea.